RBL Bank has entered into agreement with Bajaj Finance, to launch a series of co-branded credit cards for Indian customers. The first of these credit cards is proposed to be launched in the fourth quarter of FY17.
The co-branded cards are aiming at the large segment of people in metros and non-metros who have no credit cards. These will have many customer-friendly features, including no-cost EMI options, easy borrowing rates, digital payment solutions and more. The cards will also boast attractive offers and deals.
With this partnership, RBL Bank is expecting to makes its scale of operations stronger in the credit cards business and also enable Bajaj Finance, to expand its EMI network, especially in the consumer finance space.
RBL Bank is one of Indias fastest growing private sector banks with an expanding presence across the country. It currently services over 2 million customers through a network of 201 branches and 373 ATMs spread across 16 Indian states and Union Territories.