Mahindra & Mahindra Financial Services (M&M Finance) has launched a digital financial literacy campaign across rural India. The companys social campaign aims to provide digital financial literacy in over 70,000 villages across rural and semi-urban India. Around 10,000 employees have embarked upon an educative drive, empowering 10 lakh households to digitally manage their finances.

The Digital financial literacy campaign will spread awareness about topics such as usage of bank account, electronic transfer of money, usage of Mobile wallets, importance of having a stable mobile number, etc.

Mahindra & Mahindra Financial Services, part of the Mahindra Group, is one of Indias leading non-banking finance companies.