Idea Cellular, one of the leading wireless operators in India and Mahindra Comviva, the global leader in mobility solution, have tied-up to launch Private Recharge, an electronic recharge service for women in 14 telecom circles of India. Private Recharge allows women customers of Idea to recharge their prepaid mobile connection and pay their postpaid bills, at any retail outlet without revealing their mobile number. This has been designed keeping in mind security concerns of women customers and their families. It also empowers women as they are no longer dependent on other family members for doing their recharges and paying bills.

Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level, it is present in all 22 telecom circles.