Music Broadcast has rebranded all its existing 8 Radio Mantra markets to Radio City 91.9 FM. This step has been taken after successful launch of all its 11 new radio stations (which were acquired under Radio FM Phase III auctions held last financial year).
This will strengthen the Radio City brand even further and expand its reach to a much larger set of audience. With this change, the companys brand philosophy Rag Rag Mein Daude City runs through the veins of 39 cities across 12 states celebrating the spirit and pride of each city.
Music Broadcast operates as a subsidiary of Jagran Prakashan. Music Broadcast is the first private FM radio broadcaster in India operates under the brand name Radio City.