Idea Cellular, one of the biggest cellular carrier of the country, has launched its 4G services in Jammu & Kashmir circle. The company is rapidly expanding 4G network and will cover 20 towns including the major cities of Jammu, Udhampur, Rajauri, Punch, Reasi, Kathua and Samba by the end of June 2017.

The company has also rolled out Digital Idea, a suite of digital applications for the on-the-move consumers of J&K Circle. As part of the Digital Idea offerings, the company will offer a suite of 3 entertainment apps - Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 8.9 lakh customers in J&K circle.

Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level. The company has added 12.06 lakh new mobile subscribers in February 2017. Following this, the companys total customer base has increased to 19.32 crore with markets share of 23.64%.